Clik here to view.
The Next Wave In Commerce – Social
A few years ago, all the buzz was about the new darling of the Internet: social media. What is social media really? Well, we like Wikipedia’s definition of social media: media designed to be...
View ArticleClik here to view.
Yes! You Need A Facebook Strategy Now
2010 was the year that “The Social Network,” a movie about the story of Facebook’s founding, premiered to enthusiastic crowds. Since when has a movie about technology geeks garnered so much attention –...
View ArticleNew Feature: Choose Your Keystone
Today we’re bringing you a new series in Building Keystones called “Choose Your Keystone.” We will present opposing views on relevant e-commerce topics with the goal of prompting intelligent discussion...
View ArticleClik here to view.
Social Media: Beneficial All Year Round
The Internet is swarming with Black Friday promotions and Cyber Monday deals. With the gift-giving season just around the corner, it’s time for e-retailers to let people know ’tis the season of social...
View ArticleOur 10 Favorite E-commerce Twitter Accounts
Adlai E. Stevenson, an American politician, once observed that, “The first principle of a free society is an untrammeled flow of words in an open forum.” A “free society” implies a place where all...
View ArticleClik here to view.
The What, Why And How Of Content Marketing
According to Google AdWords and a simple web search “content marketing” is a highly competitive keyword targeted by businesses that offer content marketing services. Those businesses hope that by...
View ArticleClik here to view.
E-commerce Eye Candy – Mobile And Social Trends In Holiday E-commerce
According to eMarketer, “The online holiday shopping season is officially under way, and internet retailers are expecting the dollars to roll in on digital channels.” The article explains that...
View ArticleClik here to view.
E-commerce Eye Candy – Cyber Week Software Promotions
This year’s Black Friday saw a 26% growth in online sales from 2011 according to comScore, while brick and mortar sales were down almost 2%. Of particular interest to software vendors is the fact that...
View ArticleClik here to view.
Software-as-a-Service Success: 10 Dos and 10 don’ts of SaaS [E-book Review]
Joel York has built an extensive library of SaaS related educational information through his blog Chaotic Flow. His blog posts and e-books explain strategies and best practices on important topics such...
View ArticleClik here to view.
Ramp Up Your Summer Slump: July 4th Promotions
“So deeply enmeshed are commerce and the calendar in American culture that most holidays would be scarcely recognizable without the trappings of the market.” - Consumer Rites: The Buying and Selling of...
View ArticleClik here to view.
E-commerce Eye Candy: Social CRM by Numbers [Infographic]
Customer relationship management (CRM) tools were created to help companies interact with their customers more efficiently and better understand their customers’ needs. This infographic from Eloqua...
View Article